According to the 2021 survey, there are around 252 million women entrepreneurs around the world who are running businesses despite all the societal oppressions.
Women prove themselves worthy every time. Around 153 million women operate well-established businesses
More Women should excel in their businesses against all the odds which are more in their way.


Remember when you said you were going to start your side hustle in 2022? Well, it’s almost 2023 now and perhaps you haven’t started your business, or perhaps you have but unfortunately didn’t go as planned. You need not feel bad, you are definitely not alone. It’s however almost 2023 and it’s not too early
Small business content marketing
Do you have your business? Or planning to own a business? Then these questions can hinder your thoughts;  How to interact with your audience?  Ways to build trust with your consumers?   What helps to grow your small business?   How to advertise your product?  These questions are for real and can affect the growth
Almost every business has turned to online platforms these days. Now is the best time to use blogging as your marketing strategy than ever. This blog is going to be all about how blogging can help your website boom in no time. Blogging brings traffic to your website Think about different ways in which people

Things that made history in 2021

2021 was a roller coaster ride due to the pandemic. Despite the pandemic, history was stirred and many events unfolded that will forever make a difference on the world’s socio-economic front. Let us take a look at some of the events. Iran and China sign a major agreement guaranteeing Chinese investment of $400 billion and Iranian oil supply in return in Tehran The agreement could deepen China’s influence in the Middle East and reduce US efforts to keep Iran alone. But it was not immediately clear how much agreement they could use. U.S. officials say

Startup that changed our lives in 2021

The startup is about making ideas work, not just writing them down. It has always been a challenging task taken by prominent and forward-thinking people or groups of people to kick in the realization of their vision and mission, to focus on all the good and bad that come their way. Last year gave us
Over the past two years, the economic situation has changed dramatically as a result of the Covid-19 epidemic. As the global economy prepares – hopefully – a post-epidemic future by 2022, businesses need to adapt to changing circumstances to survive and prosper. As a marketer at any level of experience, adapting to these changes is
One of the most important marketing strategies for today is video. It is common to see why video is so popular these days. First of all, an easy-to-digest format that gives our eyes a break from the increasing textual information online. Products will no longer be available through text-only content and images – these days,
Before you can start your own business, you need to start a business plan. Even if you do not finish it right away, the process itself will help you get organized. A business plan is the foundation of your business success and without a solid plan, businesses are more likely to fail. You would not
Content is the basis of everything you will use to promote your business. Be it a sales presentation, a mailer, or a blog on your business website, you require that. You also can not forget that content is king. Having effective content will do wonders for your business. For example, increasing sales, persuading an investor,
Holiday is a joyous time for your customers and business. With the holidays around the corner, it is time for you to plan and execute an amazing marketing campaign. These strategies will help your business stand out as a bright star among other competitors. It is also a perfect time to make the most of
Content marketing focuses on driving sales by giving your customers what they want while actively seeking it. Content marketing does not just open a conversation with your audience. It also keeps the conversation fresh, helpful, and attractive over time. The best selling of content is not fast and commercial, but it leads to engagement and
Imagine a scenario where you have a female boss. It will be as simple as having a male boss. It is wonderful to have equal preferences regardless of gender, age, sexual orientation, or anything else. Statistics regarding workplace equality tell another story. Recently, topics like gender equality, women’s empowerment, and equal opportunities for all have
Content marketing has become a powerhouse for businesses in every industry. You need content marketing to increase traffic to your website. It is also considered a king in the marketing world because content generates quality leads and increases sales. Well-created and high-quality content will bring a lot of traffic to your website. Moreover, the most
In this age of e-commerce and omnichannel trends, the creation of engaging content is crucial. Companies are constantly looking for new ways to communicate with customers and also with each other. Guest posting or guest blogging means writing content for other websites. Guest bloggers write guest posts on websites or blogs within their niche field.

Top 5 business startup mistakes

Owning a startup is good and challenging. Maintaining a startup is more challenging. Many new start-ups are successful but about 50 percent of them fail and only about a third of them survive 10 years or more.  What are the main reasons why startups fail? At the end of the day, it is usually not
For now, your website will be up and running on the internet. Is attracting traffic to the website bugging you? The solution to this problem is writing and promoting your content. That will help you reach millions of users on the internet. Also, a website is a top marketing tool for your business in the
As a marketing tool for nearly all companies, content writing has grown from a novel concept to a significant tool. “Is content marketing vital for my business?” you must be thinking to yourself. The answer is unquestionable YES! Content writing is essential to digital marketing as it can increase the amount of high-quality traffic to
It is almost the end of the year, with the holiday season right around the corner! The month of December is when people worldwide are preparing for Christmas, Hanukkah, and of course, the new year. This month is also the peak time for businesses everywhere to boost their sales and get them at an all-time
What is email marketing? Whenever someone starts any business, they need to communicate with their targeted audience. For instance, your company is launching a phone, giving sales or you are opening an institute; you will have a target audience in your mind. So that people get to know about it and engage with your company
Goals are only dreams, just with a deadline. Every business has goals. Not only businesses, every team of the organization, but every team member also has different goals on the individual level too. Every business works towards achieving its goals. What makes the difference is how long each of them takes to actually reach heights.