For the last decade, millennial has been the word on the tongue of every marketer. This is the most studied generation of history, who have been prodded and dissected for the pursuit of dreams. However, this is not the case anymore, the hot seat is ready for Gen Z, which is currently moved into the spotlight. So, the question is at what point millennial generation end and the era of Gen Z start? The answer to this is the population born between 1996 and 2010 is called Gen Z. the Gen Z is often described as pragmatic and sensible. Studies suggest that Gen Z see their parents and elder siblings struggle to find a secure job which makes them responsible Gen Z’s. And these traits are having a real impact on their personality. Therefore, in this article, we will talk about some lesser-known facts about Gen Z.
Gen Z is entrepreneurial and wants their ideas to be heard
Having grown in between the age of startups and crowdsourcing, this generation is much more aspire to be entrepreneurs than that of other generations. They have seen a lot of financial challenges at a very young age, such as the loss of parents’ jobs, siblings’ struggle to find a job. Therefore, they want to make their career. also, they know that they need to work hard to get what they want.
They are diverse
Gen Z is a most diverse generation than that of any other generation. If a brand thinks that they can attract this generation easily with their products, then they have to think again. Gone are the days when one size and type fits all the diversity. This generation not only identifies themselves in the uniquely defined category but also has much fluid sense. They know how to deal with the scam, and this is the generation which is much more comfortable in front of the computer than any other generation.
They are interested in spreading meaningful social change
Perhaps more than other generations, this generation is interested in taking a chance to change the world for the better. Also, they are taking the opportunity to make the world a better place. Generally, this generation wants to design solutions to the problems they face in their life. Therefore, social media provide them an opportunity to raise their voice against the wrong. Just look at the 16- year old, Greta Thunberg for example, who kicked off a political movement for good.
They want brands to support the cause
Generally, they do not want brands just to build a community, although they can do this by themselves. Also, they do not brands to identify them or make their identity, they can also do that. However, what they want are brands that can align with their ethics and modern values. We can say that they are least judgmental and more free-minded than all generations. They are from the generation who seen more women in power than any other. They truly believe that diversity matters. Therefore, to connect with this generation, companies really need to run campaigns that support causes that Gen Z cares about.
Gen Z as the generation of changemakers
With many young activists coming into the spotlight, the issues they support and their level of consciousness vary among gender, race, and ethnicity. However, diversity and inclusion are most important to them, according to them, same-sex marriage should be accepted in today’s society.
While there are so many differences among generations will continue to evolve. Therefore, it is important to keep in mind that there are several traits across all generations. With Gen Z of the age, it is important to know who they are, what they want specifically their habits. We know they are progressive, sensible- these traits will define them throughout their careers. So, The most important thing is to take a look at what you need to know to create a better environment for everyone. For more articles, click here.