Hashtags are an important part of Social Media Marketing- this is one of the best ways to increase your content’s visibility. Also, using hashtags allows you to find relevant content you want from other businesses. The hashtag is the symbol on your keyboard and is also called an Octothorpe. Initially, they were used to mark numbers. The first Hashtag sometime into use on August 24, 2007, by Chris Messina. After then, the use and effectiveness of the Hashtags reach the peak of fame. Hashtags can be taken as a way to connect content with a specific theme and topic. Presently, Hashtags are not reserved for Twitter only, but it also been using on other Social Media Platforms.
Why Use Hashtags?
To Increase Engagement
Inserting a hashtag in your post means that you are interested to take a part in the conversation which is happening on the platform around the topic. Also, most important thing is that if you use that hashtag, it will make your post visible in the conversation. Consequently, this can lead to an increase in the engagement of your posts with the help of like shareware, and comments.
Significant Opportunity to Create your Brand
Creating a hashtag of your brand is the greatest way to build the growth of your brand and start a conversation. The feminine products company started a campaign #LikeAGirl to beat the stigma attached to the weakness of the girl. A campaign having a social theme always holds the chance of going viral, and huge engagement. Hashtags like this go viral with the help of people who supports the cause. Using a hashtag that is related to some issues of the world is often the way to help everyone in the major cause or concern. For example, to combat issues like pollution, many of the campaigns have been driven among social media platforms.
How to Use Hashtags Effectively?
Keep it Simple and Relevant
While choosing a hashtag, keep in your mind to choose something relatable. Also, which is relevant, easy to remember, and understand. There are several hashtags always active on social media. Therefore, using a hashtag that is difficult to pronounce or spell, can not give you the desired result you want.
Utilize Trending Hashtags
A trending hashtag is a hashtag that is popular among people. You might have heard from people about what’s trending or what’s new?. This “what’s trending?” refers to the hashtag which has the most engagement at present and most versions. Sometimes, Hashtags are related to some of the big news topics of the world. Thus, when you see a trend that is related to your brand or business, engage in your brand by making a hashtag.
How to use trending Hashtags?
- Try to be the first person to use Hashtags to get more traffic on your brand.
- Search for the trending Hashtags related to your brand on Twitter or Google+.
- Use Hashtag analytics and monitoring sites.
Check Hashtags before using them.
When you choose the hashtag, firstly, search it on every social media platform, if your hashtag is used for the wrong intention. Also, make sure that you don’t use the tag which is interpreted negatively. When you are using a proper hashtag, then it will increase your brand awareness. Before you use the hashtag, take sight of what people are talking about in the campaign. You can also analytics tools that will show if your tag is working or not.
Use Hashtag over Different Social Media Platforms
The hashtag helps the promotion of your brand so, more audiences will attract to your brand. However, if you use your hashtag over Different platforms, then it will easy for people to remember. You can use Hashtags on platforms:-
How to Use Hashtags on Twitter
You can use Hashtags in your tweets anywhere. Use tags at the starting of your tweet for emphasis, at the end for context. To highlight the keyword, you have to use the hashtag in the middle of the post. Generally, you can use several hashtags you want to use. Although, Twitter recommends using no more than two hashtags.
You can use hashtags in any part of your Facebook posts or comments. It is also significant for dividing content into private Facebook groups based on themes. You can search for tags related to your brand by searching it on the Facebook search bar. Or you can also click on the hashtag to see the engagement of it.
Including a hashtag after an awesome Instagram caption is a great step for engaging your brand. To interact more with your followers, you can also use your hashtag in the first comment of your post. Generally, you can upload up to 10 tags in your post. To do well research about hashtags, you can follow them. You can also see how many people visits your profile through the hashtag, by using Instagram insights from your business account.
You can use Hashtags in your LinkedIn profile anywhere in your about section or also in your posts. However, there is no limited number of tags to use in your post. Although LinkedIn recommends not to use more than 10 tags. If you use several tags then your post will be marked as spam.
Specific and Unique Hashtags
As a marketer, you aim to reach your audience with the use of hashtags. However, if you want more audience to join in your brand engagement, then you have to create a unique hashtag. You can use simple or well-known hashtags like #seo or #marketing, with your own tags. However, people are coming up with more unique ideas in terms of hashtags for better brand engagement. Thus, you also have to be updated with the new features of the platform which will be helpful for you as a marketer.
Therefore, a hashtag is a powerful tool for brand recognition if it is used with the right strategies. Even, hashtags gain popularity in the year 2007, but it is also more useful in the present day for your brand.
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