With all the competition on the Internet, having just one website is not enough. These 12 tips will show you how to easily find and use your website for potential clients. Follow these tips for website structure, such as:
Focus on customer-centric content and review it regularly to make sure the information is correct and error-free. Make your website easy for potential customers to find with a custom domain and good search engine optimization (SEO). Today, an online presence is essential for all companies, even for physical stores that do not operate e-commerce. Building a website is not particularly difficult with the many website-building tools available. Regardless of the software, you choose to create the website, keep these design principles in mind.
Make your mobile website responsive
Responsiveness on mobile devices is essential for a website to be effective. American adults spend more than five hours a day on their cell phones, while more than a third do all of their shopping online using a mobile device. It goes without saying that your business mobile website should provide a positive user experience. If your probable customers land on your business website but they end up have trouble reading or navigating on a mobile device, they may simply leave it in favor of a competitor. Also, a negative mobile user experience will affect in search engine rankings, making it more difficult to find users through a Google search, which brings us to the next point.
Make it easy to find
You need a domain name that matches your business name or describes your business in some way. You can even have multiple domains linked to the website. This means you incorporate technical best practices in SEO, keyword research, content marketing, and paid ad campaigns to drive traffic to your website.
Put your contact us tab in the top half of the page
If your business relies on people to contact you or call your sales team, keep that information in an easy-to-find place. Your contact information should be seen easily, by preference at the top of the home page, so visitors do not have to search for a phone number or address to contact the company. If you use social media to connect with your customers, put your social links in the header or footer of the website where they can be easily accessed.
Make it easy to navigate
Limiting your top-level navigation menu to five clearly labeled tabs that organize related pages. He should also offer a clear way to get back to the home page no matter where his readers are. Very often, a single Google search will take your reader to a page on your website other than the home page.
Keep your pages clean
Your readers should be able to put information in context. When a site contains too much information, it overloads the mind so that it cannot remember new information. Make sure to strike a good balance between text and graphics that make up a clean page. One way to keep it simple is to remove social widgets like a Twitter thread on your website.
Make sure it is correct
It goes without saying that inaccurate information puts consumers off, be it an incorrect number, outdated product information, or simple grammatical errors. In addition to reviewing each page before it is published, you should also review each page regularly, especially after you have made updates elsewhere.
Respect the need for speed
A study by digital marketing company Akamai found that 88.5% of Internet users abandon a website if it loads too slow. In addition, the loading time of a website influences the purchase decision of almost 70% of online shoppers. Make sure your website runs smoothly by keeping software up to date, optimizing videos and images for faster downloads, and using a website host that can meet your bandwidth needs.
Have a call to action
Every page should ask the reader to do something. In other words, you have to make them act. These landing pages should encourage users to take a specific action, For example, call your business, subscribe to a service, buy a product, download a white paper, or do something that benefits your business goals. Give them a tangible call to action – a button, a link, or a clear word. If possible, keep it in the top half of the page so readers do not have to scroll down to find the call to action.
More tips for building your ideal business website
Search engines use three methods to determine where your ad appears: crawling, indexing, and ranking. Crawling means that they can find your website through links from other websites. So make sure your website links appear on as many external websites as possible. Once your website is discovered by crawlers, it will be indexed, which means it will be crawled for content such as keywords, topicality, relevance, links, and multimedia. Make sure your website has a lot of new and relevant content related to the keywords you want to rank for.
After all, ranking is how search engines determine the best results for a given search. The ranking is based on relevance and authority. Include a lot of relevant content, such as Individual articles on various aspects of a particular topic. Authority is determined by the size of your website, your traffic, and the number of other respected websites linked to yours. Connect with BizOrbis for more details.