If it seems like social media is dominating the Internet, you might be wondering, “Do I need a website?” The answer is yes, and we are here to tell you why.
70-80% of people research businesses online before visiting or purchasing in the past few years. The same percentage of customers could get lost in small businesses without a website. And when the world suddenly demanded more online presence than actual presence the following year, having your website became even more critical. If you are still not convinced and curious about the advantages of websites over social media profiles, read on! Here are some of the main reasons you should have a website in 2021.
1. Giving a professional look
Most people do not rely on a business without looking at their website. A good, modern page that is regularly updated and appears in search engines instantly increases credibility. Probable customers will trust you more and have all the information they need in one place. In the digital age, we expect businesses to be on the Internet. Even the smallest local business should have a website.
Anyone can effortlessly create a Facebook page or Instagram account with fake details, their name / ID, and the profiles can look like yours. It legitimizes your business like no other social media channel.
And if you do not own a business and you plan to make a space for your portfolio, display your work, or something that represents you to send to recruiters when looking for a job, there is no more professional way to differentiate yourself from the crowd than to have a personal website.
2. It brings you more customers and increases conversions
Well-optimized websites can appear on the first page of Google search and thus attract new customers who did not search specifically for you but only for a topic. The likelihood of someone “stumbling” on your website is much higher than on a social media profile. It is also simpler to compare yourself to competing companies or offers when everyone has a professional website.
Investing in Google or Facebook ads can help drive traffic to your website. The page is where your prospects will find all the details to make an informed purchase and a call to action to keep them motivated. Also, pages with built-in pop-up forms and web push notifications encourage website visitors to stay in touch and return.
A website is available 24 hours a day, every day of the year, and from anywhere in the world, so your business remains in the minds of customers even after business hours. Websites expand your reach and advertise to you without interruption.
3. Creating your website is much easier and cheaper than expected
If you think that to create a unique website, you need to be an expert in web design or have a team of web developers and a professional web designer with speed dial; we are happy to inform you that you are wrong!
Website creation has never been easier, and no coding is required. When you choose a website builder, you can choose a domain (which will be registered and configured for you), choose a professionally designed, mobile-optimized, and device-optimized website template that suits your needs, and you a drop-down editor. All you need in advance is a good copy. But wait, there is an even easier way. You can use AI to create a fantastic website in no time! They answer a few simple questions about your needs and have a custom website powered by artificial intelligence.
4. Giving proper control over the media
This reason has two sides. First, it is your freedom of expression on a website. You cannot customize your social media presence to the same extent. All of your assets must be in the same format as everyone else. So, the absolute freedom of design allows you to present your brand uniquely and present your voice and personality.
Controlling your image on a web page is not just about graphics and design. You decide what you want to publish. So, if you have interesting online reviews, customer testimonials, videos, etc., everyone can share the space. If you have a gallery or portfolio, this is also an opportunity to display it creatively.
So, the other side of “full control” is that a web page is its medium. You do not have to follow the ever-changing rules of social platforms, and as the platforms themselves come and go, your website can keep going forever. Also, any Internet user can interact with it without creating an account.
Now you know!
We hope these simple reasons have cleared up your doubts about creating a professional website for your business. If you do not even have a simple website, you miss out on an excellent opportunity to grow your reputation online. The sooner you create a website for yourself, the more customers will trust your brand. It is an easy and inexpensive way to increase your income, build your business credibility, and establish your place in the industry. Connect with Tick Try for more information.