Digital marketing is booming at a rapid rate, spreading across display, search, video, and email expected at top.
Everything is moving towards digital experience and digital media as well as a focus on surfacing customer insights using artificial intelligence.
Artificial intelligence (AI) acts as a virtual and communicating with users and assisting them in finishing their goals. Chat bots interact with people in a very natural way, through the use of chat windows, but verbal interactions are also possible.
Over time, the system collects more data insights, AI learns more about the customers, making it possible to offer a continuously-improving service. Artificial Intelligence has evolved over the years with a greater advancement and with this our work has been made easier and faster.
80% of businesses claim they want to start using chat bots this year. The purpose of the inception of AI is not to replace marketers, just to automate their manual tasks.
Almost 51% of marketing people are already using AI. Research from January 2020 found that 43% of customers prefer to message online chat bot rather than to phone customer service centers when communicating with a brand.
So, businesses and customers strong for more involvement with these chat bots. This is sure to be one of the fastest-growing digital. Artificial Intelligence has got recent priority by all industries as it is increasing the user experience.
It has made the digital experience phenomenal.
Marketing trends in 2020
Voice Search & Smart Speakers Voice search has made an important role for many companies to rethink their digital marketing strategies in 2020.
Consider these numbers: 50% of all searches will be via voice by this year 2020. 55% of American homes will own a smart speaker by the year 2022 Voice search plays a very important role in providing all the information that people are searching for through audio content.
AI is getting very smart! The number of errors made by voice assistants such as Alexa and Siri. Google has also reduced the number of errors greatly.
Many brands are already involved in this voice search in their digital marketing facilities to deliver value-based content efficiently to their customers
Good Content Still Matters
Content marketing undergoes to be a vital component of digital marketing in present. Although there is an increasing emphasis on nuance in content. The quality is always going to matter, but there is more stress on the context and targeting.
Google is developing a deeper, more sophisticated thoughtful of online content. Venders must think carefully about their target market and how they can tailor content more precisely in 2020.
Content marketing is going nowhere
That being said, Google is getting very smarter. It gives much more preference to in-depth, accurate and current content that is closely aligned with user intent.