Some brands gain popularity while going viral on social media while some collaborated with celebrities and fashion influencers to make their products trending. However, there are only a few brands on which shoppers really want to spend their money. There is a vast range of options available that makes it increasingly difficult for brands to build a strong connection with Gen Z. it is not that much easy to capture the attention of Gen Z. however, when brands successfully able to connect with their consumer’s emotions, the payoff can be very huge. Therefore, in this article, we will talk about some brands which capture Gen Z’s attention. Curious to know the names of the brands? Let’s go!!
Can emotions be measured?
Brands that connect with the consumers’ emotions establish a higher level of trust. As a result, it creates a culture of trust that ensures the long-term growth of the brand. In fact, in recent years, brands that connect an emotional bond with their consumers. These brands have becomes the outperform company in the performance of both revenue and profit. So, below are the factors to consider that how brands emotionally connect with their consumers.
The main factor with this is the existing relationship between the brand and the customer.
Emotional connection is another factor to consider, the degree of feelings that users have for the brand results in its popularization.
The archetype that presents in the brands such as fulfillment, identity, enhancement, nostalgia, and indulgence.
Therefore, all these factors reveal which brand will rank highest across Gen Z.
Popular brands among Gen Z
Brands like Nike, Jordan, and Adidas, the long-time favorites are at the top in the ranking of the brands. These brands are considering the coolest brand in the eyes of the consumers. These brands know what young consumers are looking for in their brands. The drops of these brands are legendary, like Jordan featuring as a large part of pop culture. These brands have created a top fashion priority among their young consumers which is comfort. Comfort is the key to Gen Z’s personal style. These brands define fashion and cool for young consumers and with that, they are not moving down. The market was valued at $155 billion in the year, and also it is expected that it will reach $257 billion by 2026. The cultural trend of “athletic” is moving with great speed with Gen Z. Nike, Puma, and Adidas are branding with the help of gaming icons or have collaborated with gaming celebrities.
Most of the brands which are on the list of top 10 are most likely to be known for their efforts to make the world a better place and support the cause. A huge remarkable example of this is the Kaepernick Campaign of Nike. This campaign was based on the sustainability that they made shoes from material collected from the factory floor. However, there are times when brand collaboration can also boost the brand’s recognition. Supreme is one of that, which is in the ranking 5 of top 10 brands among Gen Z. the brand has made its famous logo for years that people love to wear, and also it collaborated with many brands. The brands include high-end labels like Luis Vuitton, which shows the power of brand collaboration.