Earlier going on shopping and buying new clothes used to be an occasional event. Something that was done only a few times in a year. Once there were changes in seasons or when we outgrew what we already have, then only the luxury of buying new clothes was there. However, about twenty years past, something changed. Garments became cheaper, trend cycles sped up, and shopping the trend became a hobby. A concept of slow and fast fashion has arrived.
So nowadays, there is a discussion on fast fashion versus slow fashion. While we see many clothing companies get criticism for bringing and promoting fast fashion. There has been a surge in creating awareness of the importance of slow fashion. But hardly few people know what fast and slow fashion means.
To know more about the debate over fast fashion and slow fashion, read this full article.
The term ‘slow fashion’ was first coined by the author, style activist, and academician Kate Fletcher. She defines slow fashion as quality-based instead of time-based. Different slow fashion pioneers note that the movement encourages slower production, and unifies quality with ethics. It also ultimately invites customers to take a position in superior and lasting garments.
While slow and ethical fashion describes efforts towards an aspirational goal, it also makes us rethink our relationship to clothes. Slow fashion combines a brand’s practices with a customer’s buying habits.
The slow fashion movement mainly works towards making a trade that advantages the world and everyday folks. In a particularly good world, and hopefully, sometime presently, fashion can conclude to slow fashion only.
Moreover, slow fashion believes in the idea of identifying your style and buying clothes that do not change too frequently with the trends. They produce using sweatshops and modern mass-production methods that tend to fulfill our short-term fashion desire. Since it then creates long-term environmental and ethical damage.
The market and the world see a new trend of fast fashion. Hence, the international chains that currently dominate our high streets and online shopping rise in the number.
Nevertheless, fast fashion is understood as low-cost fashionable wear that follows a trend. They are the sample concepts from the runway or celebrity culture. And big companies are making such clothes available in the main stores at an unsafe speed to satisfy client demand.
Therefore, it plays into the thought that outfit replacement can be a fashion fixup. Moreover, it makes you feel that if you wish to remain relevant, you have got to sport the most recent trends as they happen. Hence, forming a key part of the toxic system of production and consumption. Fast fashion has created an industry of the biggest polluters in the world.
Why Slow Fashion is more beneficial than Fast Fashion?
Fast fashion creates an environment that is not only unsustainable but also challenges the ethical code of any logical human. In the competition to speed up the production and getting the greatest number of high fashion lookalikes on to the store shelves. The fashion brands use cheap chemical dyes which have contributed to textile becoming the number one polluter of water bodies globally.
Microfiber waste washed down by these factories enters the aquatic life which ends up on our tables.
Polyester is the most favorable of fibers used in the textile industry is derived from fossil fuels, whose production leads to global warming.
Furthermore, the nature of the opaque supply chain of the textile industry makes it impossible to enforce human rights and equal pay. It then leads to deteriorating working conditions. Also, incurring a higher human cost of the apparel that these fast fashion brands serve us.
Not only this, but fast fashion also has a psychological impact on people. It promotes the ‘throwaway’ culture in our society. It is making the notion that we can acquire everything so inexpensive that replacing it is easier and cheaper than getting it fixed.
How to identify a slow fashion or fast fashion brand?
You can contribute towards making the world a more sustainable one. The simple idea of choosing slow fashion over fast fashion can help you achieve it. Many people may be confused about how to select a slow fashion brand over the fast fashion one.
The following factors can help you identify a slow fashion brand:
Clothes are made from prime quality, ethically sourced materials
They are often available in smaller or local stores instead of large chain enterprises.
Slow fashion brands sell locally sourced and made clothes.
Moreover, there are only a few specific designs per collection. The designs may be released twice or thrice annually.
The following pointers will tell you about a fast-fashion brand:
There are thousands of designs available according to all the new trends.
The extremely short turnaround between a trend or garment seen on the catwalk and availability in the stores
Generally, offshore manufacturing happens, where there is the most cost-effective labor. There is also the utilization of employees on low wages while not having adequate rights or safety.
Moreover, a complicated supply chain with poor visibility on the far side of the primary tier and of subcontracting.
A limited amount of a specific garment. With new stock inbound in store every few days, shoppers understand if they do not get one thing, they like they’ll most likely miss their chance.
Cheap, and low-quality materials are used. The garments degrade after a few short times. They are then required to be thrown away.
Make a wardrobe that represents you, your style and does not depend on the most recent social media trend. Additionally, invest in good quality clothing. Buy less, and choose wisely. Select more natural fibers as opposed to synthetic ones. And do not forget to support local brands or brands that produce clothes ethically and sustainably. Also, you must wear the clothes till they get worn out or recycle them into some rags.
All these habits will help you contribute towards making our environment healthy. Not only will all this reduce pollution, but also the psychological need of getting new clothes every day will lessen.