A decade ago, influencer marketing was limited only to a few bloggers and celebrities. Now, social media influencers have arrived and saturated the market.
Nowadays, influencers have become essential to marketers and brand advertising. Digital marketers are ready to invest their resources and time into the execution of successful influencer marketing campaigns. They are constantly finding popular social media influencers to collaborate with.
There are several benefits of social media influencers in your business. Influencers have the power to attract a large number of people towards them, thus initiating your products and services. Moreover, they increase the visibility of your brand, hence strengthens your image. But, due to the growing popularity of such influencers, marketers face a challenge to find the right influencers. Therefore, it is necessary to understand Social Media Influencers thoroughly.
Social Media Influencers
Social media influencers, in simple words, are the people who have a great following on social media platforms. They have a strong online presence on social media, and they get huge engagement from their followers. These influencers often intimate their daily lives to the followers and share a bond with them. This enhances the power of trust in their target audience. They have a closer bond with their followers than many movie celebrities. There are several ways to develop business through the use right technology.
Digital marketers and business owners can use this fame to their advantage in several ways. Collaboration with such social media influencers is a direct way to build your brand awareness, and often broaden your audience. Hence, you do not have to target social media users. You just have to select the right-suited influencer with great followers to reach their audience. Your content and products will get more credibility and trust when you select the right and dedicated influencer.
Types of Social Media Influencers
In today’s scenario, the internet is a home for influencers. According to the latest studies, there are more than half a million active influencers on Instagram only. Typically, you may come across several influencers. You need to select them wisely depending on your target audience. Following are the main types of social media influencers that you would come across:
Bloggers and Vloggers
Bloggers are the people who publish content through a dedicated blog on a regular basis. Popular bloggers have a large number of loyal and engaged audiences. They are usually active on various social media platforms to promote their blogs. Similarly, Vloggers publish their content in the form of videos. They archive their daily lives through videos. The most used social media platform for these influencers is YouTube and Vimeo.
Hence, collaborating with such bloggers and vloggers is an effective way to increase your audience, thus boosting your business and brand awareness.
Photographers are people who try to capture reality through the lens. Most of them share their work on social media and gain a large fan following. Therefore, they can be useful to promote travel, lifestyle, ad fashion brands. Often, photographers are employed to shoot things especially for these brands.
While finding social media influencers, marketers often prefer those with millions of followers. But a large number of followers are not the only parameter that affects. There are many micro-influencers that have a few followers but they have an engaged fan community that is might take desired actions. If you do not have sufficient funding to collaborate with popular influencers, micro-influencers are best to your rescue.
Reality TV Stars
There are a number of television stars that have millions of followers on social media platforms. It would be very beneficial to shake your hands with such stars, but also somehow risky. Their fame is limited to the time they are active on the television shows, but when they go off-air, they may lose their fame.
These come under the social media influencers that are usually entrepreneurs and top-level bodies of big companies. They have a huge audience to learn about the latest trends developments in their industries. They are a powerful influencer type and may be effective for your brand.
Usually, social media activists are driven by a social or political cause. They focus to introduce some kind of positive change by influencing others. So, brands should be collaborating with such activists cautiously.
These are the personalities who can change the perception of people for your brand. They can act as beautiful and worthy social media influencers for your brand.
There are many influencers like movie stars, sportsperson, athletes, musicians, and several other public figures that are a part of mainstream media. Due to their immense popularity, they have a massive audience on their social media profiles. Brands can build their trust quickly by collaborating with these famous bodies.
How to Approach Influencers?
Firstly, invest your time in research of the right influencer for your brand. Then, compare different levels of the influencers with respect to their profile, funding, and more such factors. After comparing them, engage with the shortlisted influencers and find what motivates them. Organize a short meeting and decide the compensation to be paid to the influencers. This is how brands reach influencers.
Social Media Influencers are raising high in the world today. Thus, the selection of the right influencer depends on your brand, funding, and your products and services. Choose influencers wisely to develop your brand image and trust.